Medical Content Strategy for
Step 1 - Project Outline
We started by identifying
The client's profile
Step 2 - Division of Content according to Target Audiences
In this project, the content needed to vary, with 60-70% catering to a B2B audience ( healthcare professionals) and 30-40% catering to a B2C audience (patients and the community). This required a detailed content strategy with multiple content pillars.
Step 3 - Establishing Content Pillars
The pillars were built by understanding what kind of content the different types of target audiences would engage with.
Step 4 - Creating a Content Calendar
Content for each day was submitted in a comprehensive calendar, complete with :
1. Suggestions for graphics
2. Content for image and carousel posts
3. Detailed long-form captions
4. Post specific and niche-specific hashtags
5. References for all content
The format can be used across different social media platforms, making it easy for account managers to regularly draft and post content.
Step 5 - Take a Look at the Finished Product!
Note Graphic design and account engagement carried out by the client's in-house team